ojrcommercial.blogg.se - Key words for marketing new products

For instance, Peugeot, the European car manufacturer, invited micro influencers to the Brussels Motor Show to share their experience and promote the brand ( case study). Their reach may be relatively low, but they may sit in the right niche for your product and have a strong engagement with their audience.Īs a matter of fact, even big brands work with micro influencers. Since we’re talking about low-cost tactics here, I’d recommend reaching out to nano and micro influencers. There are influencers “suitable” for just about any kind of budget and most industries.

But for those who are, and there are a lot of them, sponsored content is one of the monetization methods without which their channel probably wouldn’t exist.

Just to be clear, not all influential people in a given niche will be open for sponsored content. Influencer marketing is about working with popular internet personalities to promote your brand’s message, products, or services. Some of that search volume goes to products listed on AlternativeTo. Photoshop alternatives get an estimated 6.5K searches in the U.S. While most listing platforms will have that same community aspect, they will have their differences and unique features, so make sure to learn a bit about them.įor example, Product Hunt gives you the ability to advertise on its platform, while AlternativeTo allows you to list your product as an alternative to a staple in the industry and piggyback on its popularity. They show how the above benefits helped grow popular products like Notion and Loom.

Virality – In the best-case scenario, your product becomes really popular, and the community starts to recommend it outside the platform.Ĭheck out Product Hunt’s case studies.

Credibility – The platforms act as social proof that can build trust in your product.

Of course, everybody will be able to see the comments, so keep in mind this is a double-edged sword.

Feedback – If you want to learn how to improve your product to get more customers, you’re likely going to get some.

Some other benefits of listing platforms: Product Hunt helped us promote our free Webmaster Tools. And so, the cycle continues: more viewers, more comments/upvotes, more exposure. And when you launch something users truly appreciate, you get rewarded with more exposure on the platform. People gather around those platforms to see new products, try them, and share their experiences. When adding your product to those platforms, you’re not launching to the void. They’re great for product promotion for two reasons: the community and the distribution mechanism. These are some of the listing platforms you can use to tell the world about your product.

Product Hunt, AlternativeTo, Hacker News.